Our expertise is strongest in five industries including nonprofit, consumer packaged goods, life sciences, retail, and entertainment. Learn more about our interests below.
Lawrence Blake Group Int’l works with budding and established nonprofit organizations to build and manage a diverse social media presence, engage stakeholders at all levels both online and off, and expand globally. We assist our clients in defining their core purpose, incorporating their efforts into timely movements and causes that affect the global community, and in identifying relationships worth pursuing.
Our services include:
- Unique cause program development
- Content strategy and development
- Commercial co-ventures, cause marketing and merchandising
- Corporate partnership development and management
- Organizational development and planning
- Crisis, issues and reputation management
- Employee, volunteer, board and stakeholder education, development and engagement
- Financial communications, measurement and ROI tracking
- Integrated marketing, positioning and fundraising strategy
- Social media and digital engagement
Consumer Packaged Goods
Thanks to the rise of social media, the consumer packaged goods industry has begun to transition into the business of customer engagement, aiming to provide consumers with not only quality products, but a memorable brand experience. Television, the internet, and mobile phones are allowing consumers the opportunity to quickly access detailed product information, comparisons, and sales advice from anywhere. This is leading organizations worldwide to dedicate just as much time to facilitating an organic conversation with individual customers, as they are spending advertising. Lawrence Blake Group Int’l makes it easier for consumers to trust your brand by strategically and appropriately engaging your target customers from thought to purchase, and even after that purchase has been made. Innovative content, organic dialogue, transparent communications, and multi-platform approaches allow for confidence when marketing and competing in global markets.
Lawrence Blake Group Int’l designs consumer marketing campaigns that target consumers by key demographic information that matters most to your brand, and reach all consumer packaged goods areas, including food and beverage, health and beauty, personal care, cleaning and home products, apparel and footwear and consumer technology. Our goal when working with clients in the consumer packaged goods industry is to increase brand loyalty by assisting your organization in engaging your target audience with integrity.
From big pharmaceutical to individual improvements to the overall healthcare industry, life science organizations dedicate countless time and global resources to developments that better the lives of every living being on Earth. Lawrence Blake Group Int’l works with life science organizations to develop a premium digital presence, relationships with key influential individuals and organizations, and to strategically communicate in-house successes to all stakeholders. Our Investor Relations team pays close attention to individual communications techniques used, in an effort to execute concise and relevant campaigns that increase the visibility of your organization to the life sciences investment community.
Lawrence Blake Group Int’l helps life science organizations develop audience specific communication strategies that are structured around critical developments such as advances in breakthrough targeted therapies, introduction of drugs and devices, and the commercialization of new technologies. Lawrence Blake Group Int’l uses your brands individual innovations to craft science discussions in the form of trade publication articles and features, high-profile support collaborations, and thought leadership.
Lawrence Blake Group Int’l assists in:
- Persuading the thinking of key influencers within the science field to explore your organization.
- Placing your organization in appropriate media outlets through a strategic media relations effort.
- Understanding your organization’s stakeholder environment and leveraging individual successes to confirm strategic partnerships and collaborations.
- Positioning your organization for public engagement and market access.
- Understanding market-specific regulations to better design sponsorship packages and facilitated stakeholder and media engagement.
Lawrence Blake Group Int’l works with retailers to drive traffic, build engagement, attract attention and ultimately effect purchase decisions. With the rise of social media, consumers now can access their favorite retail brands from the convenience of their mobile phones, tablets, or other internet-ready devices. Innovations in social media have led retailers to reexamine how they communicate with consumers, with a new focus on engagement, and visibility across multiple platforms, all aimed at creating commercial return.
Lawrence Blake Group Int’l connects empowered consumers with the brands they love via innovative and strategic content development and coordinates appropriate distribution across the many screens being watched including television, the internet, and mobile devices. We help our clients become storytellers in a world full of sales pitches, engaging all stakeholders in your brand’s conversation both online and off.
As consumers have come to expect shared value from trusted brands, Lawrence Blake Group Int’l equips entertainment clients with resources and expertise to develop multi-platform branded entertainment programs, harness mutually beneficial relationships between celebrity and brand, execute a well-crafted communications plans across multiple markets, and source premium sponsorship opportunities.