Corporate Sponsorship: Tips for Success

Corporate Sponsorship: Tips for Success

Most businesses have had experience with corporate sponsored events – either attending one or directly hosting one. Being able to bring an event or project idea to fruition with the financial assistance of other successful brands seems like a myth to most, but with hard work and a little preparation, you’d be surprised at the number of organizations who are eager to support projects of all calibers.

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Four discouraging remarks every new CEO will hear - and how to handle them as a leader

Four discouraging remarks every new CEO will hear - and how to handle them as a leader

Newly appointed chief executive officers have a unique role to fill, with many challenges that will arise. During the first few months at your new post, the remarks you’ll most likely hear from your staff can be approached from a position of higher consciousness, or a more vulnerable and defensive position.

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Three reasons content marketing is worth the investment

First off, what exactly is content marketing? Content marketing is the creation and sharing of valuable free content to attract and convert prospects into buyers, and customers into repeat buyers. In this article, Lawrence Blake Group Chief Executive L. Blake Harvey is diving into the reasons why content marketing is worth the investment.

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