There are lessons we can all learn from public policy and campaigns that are easily transferable to our business models.
Despite your best planning, there is likely the equivalent of Bernie Sanders or Donald Trump competing against you now or planning to take a significant part of your market share. If your business has value, has a good idea or created demand, there are others who are ready, willing and able to work a little harder and perhaps for a lot less for your clients or customers.
The art of creative destruction or continuing to improve your business model is key to every business and its long-term success. These disrupters in our society are essential for our economy to thrive. When they’re competing for our customers, it can be unpleasant. Therefore, let us resolve to be the disrupter ourselves pushing the creative genius in all of us to have a better company (and society).
Most businesses excel in either process or substance—the key is determining how to do really well at both. Process is all the procedures, rules, guidelines, follow-up, communication channels, applicable laws, regulations, ordinances, timelines and so on that effect how you internally operate and externally sell and service your product or service.
Substance is the work product or results of your efforts—it’s what you actually sell. Many times a business can be successful with average substance if their process is superb. More often brilliant substance fails simply because the process is not performed competently. Many successful businesses (and other) partnerships excel because each partner has a different role and enjoy either process or substance.